You are going to create a flyer for a sports or electronics store that is having a major sale.
- Your store will need a name. Make it suitably descriptive.
- It can describe what the store sells (Sport Check, Athlete's World, Burger King),
- what the store charges (Best Buy, Dollarama),
- or it can be a vision of what the store is (Future Shop, The Source). This third one is more interesting but it takes some creativity.
- You are creating a flyer for your store. A flyer is one side of one single page so you don't have that much room to work with.
- With that in mind, choose a suitable template from those offered by Publisher.
- It should have room for
- several different products that can be featured in the flyer.
- the name of your store prominently displayed.
- when the sale takes place.
- You need fonts. (Of course you need fonts. How could you type anything without fonts?)
- Are your headings appropriate?
- How will you make the name of the store stand out?
- Should some sale items be more visible than others? Bold or big text and maybe a different font can make certain items stand out from the pack.
- What is important and how can you use headings and fonts to make that stand out?
- What colors are you picking?
- Black and orange might be great for a Halloween sale, but they're not appropriate for a St. Patrick's Day event.
- What colors say "cheap electronics/sports equipment" to you? Why?
- Different colors appeal to different age groups. Brighter colors tned to be used with younger buyers and darker colors with older ones. Who are you pitching your flyer at?
- A few pictures are normally useful. People will more readily buy something if they know what it looks like. Find pictures that suit what your store sells.
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