1. It will be two to three minutes in length.
2. You will need to plan this out, or storyboard your video.
3. There's different format choices
• Interview
• Dance
• Music
• News show that cuts to other "reporters"
• There's other ways to do this that probably haven't occurred to me yet.
4. The video should have a clear message. What is the central idea you want people to walk away with? What are you saying is important about the school you attend?
• Christian character
• Academics
• Sports
• This school is serious
• This school is fun
• This school is caring
• Something else. The message must be a positive one.
5. The video should have a unifying theme.
• The students of the school
• The staff of the school
• The energy of the school
• The geography of the school.
• The music of the school.
• Something else. There's a lot of things that could tie a video like this together, but, once again, it must be a positive theme.
6. You need video excellence. This means
• A variety of shots
• A variety of locations
• In clear, sharp focus
• Strong audio quality
7. To the left are sample student videos. 
• I'm not suggesting that any one of them is an example to imitate, but they all have parts that can inspire you to create a more interesting video. 
• All these videos deliver a message. Think about it for a moment. What are these videos trying to say about a school or about education in general?

Evaluation